A personal brand is a relationship with you, an individual. The process involves finding your voice and uniqueness to build a reputation on that which you are good at (Stelzner, M. 2019).By establishing a personal brand, you can foster trust which will in turn attract buyers and clients. This can lead to further business and networkingContinue reading “Personal Branding: Using Social Media to promote your uniqueness as a business or individual.”
Category Archives: Digital Marketing
A short analysis of how Levi’s use Promotion within the Marketing Mix
Promotion within Levi’s Marketing Mix Introduction Philip Kotler defines Marketing as having two aims; attracting new customers and holding on to existing customers by keeping them happy and meeting their needs (Kotler, 2017). Promotion, forms an integral part of the Marketing mix and includes activities such as; multi-media advertising, PR, personal selling, direct marketing, digital marketing, emailContinue reading “A short analysis of how Levi’s use Promotion within the Marketing Mix”